How Do Customers Find You?

Before you start spending money on your website, you need to think about how your customers find you. Did they use:

• • Word of mouth. A customer came to you because they heard about your from a family member, a friend, or a colleague. Perhaps it is a current customer that referred you to the new customer.
    
    Find more statistics at Statista
  • Search Engine. A customer typed in some words into Google, most likely. Google does have 92% of the search market, after all.

    Source: StatCounter Global Stats – Search Engine Market Share

  • Mobile Device. 
    Chances are pretty good they are using a mobile phone. The same device they will call a business or review a business with.

Find more statistics at Statista

• • Social Media.
    Facebook is where everyone seems to be.

    
    Source: StatCounter Global Stats – Social Media Market Share

• Online Reviews
  Over 80% of people making purchasing decisions read online reviews and Google is the review site of choice. 63.6 percent of consumers say they are likely to check online reviews on Google (followed by Yelp, Trip Advisor, and Facebook) before visiting a business — more than any other review site. The most popular thing that a user does after reading the reviews is to visit the business’ website.

There are many factors on your website that will affect how a customer perceives you as someone they want to do business with. The top errors on a website are:

1. Out-of-date contact information
2. Poorly written content and typos
3. Out-of-date pricing information
4. Lack of prices
5. Difficult to find in search results

Are you ready for your new customers?